Every organization wants the same thing: to have the kind of workplace culture that makes employees want to stick around. Unfortunately, developing this kind of culture is easier said than done. The resources in this path will help leaders understand what culture is, why it's important, how to hire (and retain) the best workers, and how turnover can impact the culture you've worked so hard to create. Also included are leadership strategies for developing the best corporate culture and stories from organizations that have developed the kind of culture we all strive for.
Create a Culture that Makes Employees Want to Stay
Company culture requires investment. It takes time and leadership but the effects can have a huge impact on your company's bottom line. In this section we hear from NYT editor Adam Bryant and professors from Duke University outlining the value proposition of investing in your employees.
A positive culture starts at the top. Researchers say that the best way to create a positive work culture is through earning your employees' trust, communicating clearly and consistently, and celebrating employee successes.
Hiring the right employees in the beginning makes developing a positive culture easier. These resources will help you recruit and hire the person who's right for your workplace.
Understanding the reasons why people leave a job is key to understanding why they would stay. These resources explain the underlying reasons for turnover and how to develop strategies to reduce the number of good employees leaving your organization.
Turnover does more than ruin your culture: it also costs a lot of money, both in additional recruiting costs and reduced productivity. These resources can help you calculate how much you're losing when an employee leaves to put the value of retention in perspective.
Once you've hired the right employees, you're going to want to keep them. These resources provide management strategies to keep your best employees from leaving.
Employee engagement is critical to a positive work culture. These resources outline the role that senior leadership plays in building this culture of engagement and provides strategies for increasing the level of engagement at your organization.
Some companies have the kind of culture that others strive for. Zappos, Southwest, and Google are three organizations that are known for their company culture. Learn their secrets to success with these resources.
Tony Hsieh, Zappos, and the Art of Great Company Culture
The Happiness Culture: Zappos Isn't a Company - It's a Mission
Core Values of Culture - Tony Hsieh (Zappos)
A major airline says there's something it values more than its customers, and there's a good reason why
Inside Google's Culture of Success and Employee Happiness
Yay For Corporate Culture
This report from Deloitte outlines some of the challenges that organizational leaders face in regards to retention; engagement strategies and leadership techniques are suggested.