Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. One tool of an experiential marketing strategy, the trade show, requires special attention and planning to make it a success. These resources provide information on how to plan and execute a trade show exhibition successfully.
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Experiential Marketing: Making an Impact at a Trade Show
Content for this path includes a 15-part video series on exhibitions, guides to trade shows, and tips for what makes a trade show booth spectacular.
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Episode #1: An introduction to exhibitions
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Episode #2: Selecting the right exhibition for your business
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Episode #3: Setting your exhibition objectives
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Episode #4: Planning your exhibition presence
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Episode #5: What to do as soon as you book your stand
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Episode #6: Getting your exhibition stand right
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Pre-marketing your exhibition presence
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Maximising Your Exhibition Presence
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Episode #9: Organising and managing your exhibition stand staff
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Episode #10: Creating experiences on your exhibition stand
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Episode #11: Engaging with the exhibition visitor
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Episode #12: Planning your exhibition stand engagement
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Episode #13: Collecting visitor data on your exhibition stand
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Episode #14: Following up on your exhibition activity
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Episode #15: Measuring your exhibition success and effectiveness
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The Inbound Marketing Trade Show Planning Guide
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Trade Show Buddy | Do's and Don'ts
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Trade Show Marketing: What to Do Before the Show