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  • How to Create an Effective Brand

    Having an effective brand can be the difference between being seen as a low-cost interchangeable commodity or a valuable partner who solves problems and is deemed worthy of loyalty. An effective brand allows you to clearly define who you are...

    • Path
    • Rating 4.0
    • Beginner
  • Your Customers & Digital Engagement

    Brand engagement creates the potential for your customers to interact with your organization's offerings in authentic ways. One activity below explains how Excited and engaged customers bring in 23 percent more profits. However, with advancing...

    • Path
    • Rating 5.0
    • Advanced
  • How To Get Started in Community Management

    I remember my first day as a community manager. It was the summer of 2009, and I had just graduated from SUNY Geneseo. About four weeks earlier the founders at a new startup called Scribnia had offered me a job...

    • Path
    • Beginner
  • Education is Marketing is Education

    Good education is about engaging your audience, providing multiple pathways about learning more, and giving people options for expressing what they’ve learned. Good marketing builds upon the same foundation. Marketers are still tasked with engaging...

    • Path
    • Intermediate
  • How to Convert Customers to Brand Evangelists

    A brand evangelist is far more than just a satisfied customer. They are tireless promoters of your business who make advocating for your brand a way of life.

    • Path
    • Duration 58m
    • Rating 5.0
    • Beginner
  • Listen & Learn: How to Sell in New Markets

    After all of the research and market analysis, your organization decides to enter a new market. You know exactly what this means. You're up to bat. As a key member of the sales team, you have to now prepare to...

    • Path
    • Duration 38m
    • Beginner
  • Your Sales Team + Trade Shows (Conferences) = Success!

    Trade association meetings, trade shows, and conferences are all (still) worthwhile endeavors for your organization, particularly the sales teams. Essentially, anywhere your brand can be seen by prospective clients with a clear ROI, it is worth it. Your organization can...

    • Path
    • Duration 45m
    • Beginner
  • Negotiating Terms and Conditions like a Pro

    Whether you are a looking to sell or to buy a product or service, knowing how to effectively negotiate terms and conditions before entering into a business agreement is a crucial skill for success. Mastering this step in the dealmaking...

    • Path
    • Duration 52m
    • Advanced
  • Secure & Renew Orders

    As a sales engineer, you are responsible for assisting with the support and sale of your company's products. You break down the tech industry-specific lingo so your customer can clearly understand what your company offers and how it can meet...

    • Path
    • Duration 1.5h
    • Beginner
  • Documentation: The New MVP of Sales

    You're already managing several moving parts as a Sales rep, why add more to your plate? The answer is simple; because you have to stay ahead of the curve at all times. One of the most efficient ways to do...

    • Path
    • Duration 38m
    • Beginner
  • Focus on The Prospect Not You

    Put yourself in their shoes. When you are searching for your dream home and your top three must-haves are: 1. an infinity pool in a spacious, private backyard. 2. a grand kitchen with custom white cabinets, double ovens and a...

    • Path
    • Intermediate
  • [Product] Knowledge is [Sales] Power

    "Knowledge is Power" is a well-known maxim that's been attributed to many scholars; but no matter the origin, the maxim holds true. Sales is a knowledge game - from products and company, to your customers and competition. The more you...

    • Path
    • Duration 1.3h
    • Beginner