Persuasion expert and USC Business School Adjunct Professor Gary Hankins, CSP presents his powerful 3-Step Process for consistently making wildly successful cold calls. This strategy is just one of the many tools, tips and strategies in his highly acclaimed book The Power of the Pitch: Transform Yourself into a Persuasive Presenter and Win More Business available at http://www.pygmalioninc.com/pop.php and Amazon.com.