Are you aware how much your company relies on YOU to connect their products and services to their clients? In order to truly meet the needs of your customers, you must first educate them on your offerings. This will allow them to share more about their needs, allowing you to simply connect their problem to your solution.

Although most customers and clients come in contact with your business with varying degrees of prior knowledge, we can all agree none of them know what you truly offer. As the sales associate, you are to convey the benefits of your offerings to your clients. Seems simple, right? Well, the key is to provide them with more information than they could find themselves. Today's customers are savvy and armed with the internet in their palm. You need to really know your offerings in order to properly educate the customer.

This learning path provides information, strategies and insights to assist you in connecting your clients to your products.