Whether you are working in a customer-service calling center serving a global audience,
or staffing the customer service desk in a neighborhood retail store, you will most
certainly be working with a broad range of customers. You will encounter different
languages, cultural backgrounds, age groups, genders, and communication styles.
Almost everyone you interact with will have a different preference for interpersonal
modes and customs. As a skilled customer service worker (CSW), it will be your duty to
connect with them in the way that best serves their needs, and your company’s
interests, in the most efficient and effective way possible.